>>McMAHON: Clinicians want to practice at the top of their art, and one of the most motivating factors that helps them engage in change is data, and especially comparative data. Now, data can come from a variety of sources, it can be information that's already been reported to a registry or information that's in the electronic health system, that's being identified through a self-identified practice gap, or something a group of clinicians know that they're working on as priority.

Once you have data, the next key thing is comparative information. Is it compared to peers? Is it compared to the self or the group over time? Or is it compared to regional or national norms? Comparative data drives intention, intention to change, because clinicians want to be the best they can be and provide optimal care. Once you have intention to change, now you can create activities, implement those activities and re-measure to determine if your interventions have been successful, and continue to re-engage this community repeatedly so that performance can be augmented progressively over time. Doing those things you're going to drive improvements in performance and safety. It's ultimately going to be in the benefit of all the patients that we serve.