Who is in control of CME Content?
Steve Singer, PhD, Vice President of Education and Outreach, discusses determining who is in a position to control the content of CME.
>>SINGER: In accredited continuing medical education, our greatest asset is the people that we work with, colleagues and collaborators, that plan, shape, create and deliver CME. ACCME requirements bring special attention to ensuring that the people who have a role in developing education contribute their insights and expertise in a way that elevates the validity, credibility, and effectiveness of CME to support practice change and better care.
For CME activities that are related to commercial products or services, I want to help you understand what is meant by being in a position to control the content of CME. A simple way to think about this is to ask whether the person involved with the activity can affect the content of the activity. It's easy to understand the role that teachers and authors play, but those in control of content also include people you bring together to say, "What subject should we be talking about? What speakers should we be getting? What aspects of the area of care or research and we be pursuing in our educational activity?” From this perspective, you can see how educational staff, planners or planning committees, content reviewers and editors could all potentially have control of content, if they have influence on your CME activity’s content, message and curriculum.