>>McMAHON: Patients are at the heart of what we do. Ultimately they give us not only information about what matters to them, but they can provide relevance, meaning, impact to the education that we provide. The more in which we can engage our patient community and the representatives in the planning and delivery of CME, the more likely it is that we'll achieve meaningful outcomes. This criteria awards those organizations that do exactly that, engage patients and public representatives in the planning and delivery of their educational program.