CME as a Strategic Resource: Discussion of the American Hospital Association Report

December 16, 2014
Posted by: 
Tamar Hosansky

Video Discussion of CME as a Strategic Resource Report

In this video, Ronald M. Cervero, PhD, Professor and Associate Vice President for Instruction, University of Georgia, reflects on the evidence that supports the recommendations described in the American Hospital Association Report “Continuing Medical Education as a Strategic Resource.”

"Continuing Medical Education as a Strategic Resource," describes how accredited CME can strengthen the partnership between physicians and hospitals in order to transform the healthcare delivery model and improve healthcare outcomes. The report states that "CME offers a rapid response opportunity to close competency gaps for practicing physicians," and includes examples of successful partnerships between CME, quality improvement projects, state medical societies, and community initiatives focusing on local health priorities. The American Hospital Association (AHA) is an ACCME member organization.

The report includes the results of a survey of AHA members, showing that they rated the value of CME at 4.2 on a 5-point scale. Most of the respondents who viewed CME as a strategic resource found that CME had value in addressing care coordination, implementing changes, improving teamwork, developing future leaders, driving behavior change, addressing system-based performance improvement, reaching community physicians, and reducing medical liability premiums.

The report includes recommendations for how to improve the value of CME as a strategic resource. It suggests that hospitals/health systems use CME to advance their strategic goals and establish closer links between the C-suite, those developing organizational strategic plans, and CME committees. Another recommendation is that hospitals establish stronger links between CME and quality improvement.