“Accreditation Rules Safeguard Continuing Medical Education from Commercial Influence” Letter to the Editor by Graham McMahon, MD, MMSc, President and CEO, ACCME, Published by Journal of Medical Ethics

October 29, 2015
Posted by: 
Anni Becker

ACCME Letter to Editor Explains Separation of CME and Promotion

“Accreditation Rules Safeguard Continuing Medical Education from Commercial Influence,”letter to the editor by Graham McMahon, MD, MMSc, President and CEO, ACCME, published by the Journal of Medical Ethics, responds to a Viewpoint article. Dr. McMahon delineates the difference between accredited CME and promotion, stating “Promotion or marketing has no place in accredited CME. Accredited education is designed to offer physicians and healthcare teams a protected space to learn, teach, discuss emerging science, and debate ethical and controversial issues without commercial influence.” He underscores that CME is a key resource for addressing public health needs and for helping physicians and teams “deliver safe, ethical, effective, cost-efficient, and compassionate care that is based on best practice and evidence—and not on promotion.” (Subscription or payment required to access the complete letter.)